By Eric Klopfer
ISBN-10: 0262017946
ISBN-13: 9780262017947
In 2006, youngsters have been flocking to MySpace, researching the fun of staring at video clips of adorable animals on YouTube, and taking part in on-line video games. no longer a lot of them have been looking at community information on tv; they acquired so much in their details on-line. So while NBC and MIT introduced iCue, an interactive studying enterprise that mixed social networking, on-line video, and gaming in a single multimedia academic website, it used to be completely in song with the days. iCue used to be a surefire approach for NBC to arrive more youthful audience and for MIT to check cutting edge academic tools within the genuine global. yet iCue was once a failure: it by no means constructed an viewers and was once canceled as though it have been a sitcom with undesirable rankings. within the extra we all know, Eric Klopfer and Jason Haas, either a part of the MIT improvement staff, describe the increase and fall of iCue and what it might train us approximately new media, previous media, schooling, and the demanding situations of innovating in academic media. Klopfer and Haas exhibit that iCue used to be hampered by way of, between different issues, a tutorial institution occupied with "teaching to the test," tv manufacturers uncomfortable with participatory media, and confusion concerning the industry. yet this isn't only a cautionary story; occasionally extra should be discovered from a fascinating failure than a string of successes. present day academic know-how visionaries (iPads for everyone!) may possibly retain this lesson in brain.
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Extra resources for The More We Know: NBC News, Educational Innovation, and Learning from Failure
Example text
The goal of TEA was not just to make games, but to make a difference in the way education is conceived of and delivered. With Jones in the CFO seat, NBC News was certainly positioned to innovate, or rather to extend the mission of NBC News to a new, logical place. Jones says: We had our first conversation with the Education Arcade about the concept of iCue, which was very, very exciting. Very experimental, in terms of something its scale. . When I presented the idea to the development team, I said this is a very interesting area for us to explore.
In addition to the students mentoring one another and providing feedback on one another’s work, there was potentially a role for their teachers to do these things as well. By being confronted with interesting challenges in the form of the site’s games, and by challenging one another’s assumptions and understandings on the site’s forums and comment fields, users would have a rich learning experience radically different from the traditional “top-down” classroom experience that has existed for more than a century.
We have a unique opportunity to tie news and current events with textbook content so students develop a better understanding of the An Education Revolution 29 causes and effects in history, as well as the interrelationships among events. News clips and broadcast segments would help to put “faces and places” in the minds of students as they work through textbook chapters and exercises. The value of the proposed on-line experiences comes with self-directed instruction tools that support what they’re doing in the classroom, as well as simple games and social learning opportunities to collaborate with students around the country.
The More We Know: NBC News, Educational Innovation, and Learning from Failure by Eric Klopfer
by James
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