By Marie Gillespie
ISBN-10: 041509674X
ISBN-13: 9780415096744
ISBN-10: 1423797876
ISBN-13: 9781423797876
For 'ethnic minorities' in Britain, broadcast television offers strong representations of nationwide and 'western' tradition. In Southall - which has the most important inhabitants of 'South Asians' open air the Indian sub-continent - the VCR furnishes Hindi movies, 'sacred soaps' comparable to the Mahabharata, and family members movies of rites of passage, in addition to mainstream American motion pictures. tv, Ethnicity and Cultural switch examines how television and video are getting used to recreate cultural traditions in the 'South Asian' diaspora, and the way also they are catalysing cultural swap during this neighborhood community.Marie Gillespie explores how children negotiate among the parental and peer, neighborhood and international, nationwide and overseas contexts and culturess which traverse their lives. Articulating their very own preoccupations with tv narratives, they either reaffirm and problem parental traditions, formulating their very own aspirations in the direction of cultural change.Marie Gillespie's in-depth learn bargains a useful survey of the way cultures are formed and altered via people's recreative reception of the media.
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Extra resources for Television, Ethnicity and Cultural Change (Comedia)
Example text
The decline of local manufacturing industries has caused a sharp rise in male unemployment, while the expansion of the service sector has improved employment opportunities for women especially. One of the key local employers of both women and men is Heathrow Airport and the service industries that have arisen around it. Though many parents work long hours and do several shifts, such jobs are eagerly sought after: they are relatively secure and, moreover, they offer the perk of reduced airfares to the subcontinent (as low as 20 per cent of the normal fare), allowing many families to visit relatives annually or at least much more frequently than they could afford to otherwise.
There is instead a powerful demand for more pronounced, though symbolic, rather than institutionalized ethnic distinctiveness. (1990: 167) Indeed transnational media and marketing corporations have become very aware of ethnicity as a form of difference and increasingly both target ‘local’ versions of products at specific ethnic as well as national markets (‘multi-local’ niche marketing on a global scale) and exploit ethnic difference as a marketing tool. ). This tendency seems likely to encourage the emergence of new global and new local and ethnic identities, without necessarily displacing national identities.
Often these outings take place during school-time, unknown to parents, and may involve attending daytime bhangra discos in London, going to the cinema and seeing boyfriends and girlfriends beyond the watchful eyes of relatives and neighbours. However, most girls’ lives are centred around the home, family and school, leaving them very little opportunity for socialising beyond these contexts without some kind of surveillance. In contrast, boys have greater freedom of movement and spend much more time on the streets, in games arcades and cafés and at local leisure and sports centres.
Television, Ethnicity and Cultural Change (Comedia) by Marie Gillespie
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