Olympic Media: Inside the Biggest Show on Television - download pdf or read online

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Additional info for Olympic Media: Inside the Biggest Show on Television

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In many ways, Ebersol is compelling other key contributors to endorse his notion of what the Olympic telecast should entail and, by doing so, enter into an “Olympic cocoon” as well: DE: I take all of the key people, remove them from anything else they’re going to do, and put them in this setting for a month. Nobody’s really done anything like this, but I believe in it deeply. 28 The Olympic producers It is quite clear that while NBC’s 2,767 people have many chiefs within various departments, all critical decisions flow through one person: Dick Ebersol.

Investigating the biggest show on television 15 devoted to televised sport (Pound, 2004). The result is an uneasy alliance between megasporting events like the Olympics and the television networks that win bidding wars to air them (Lenskyj, 2000). Casting the widest demographic net becomes the ultimate objective so that the network can garner exceedingly high advertising rates (Howard, 2006) and colossal ratings. The commentary is a vital feature of the telecast’s money-making process, making the link between telecaster and audience, and incorporating storytelling and dramatic narratives that capture the imagination.

Crafting the plotline: storytelling Even with nearly thousands of people on the NBC’s Olympic team, it is a yeoman’s task to decipher which should become the preeminent narratives within the primetime telecast, particularly when some of the most compelling stories involve athletes with little to no chance of winning an Olympic medal. e. clock-time) of certain athletes and sports, but also to the manner in which the rhetoric (both audio and visual) unfolds. You want to have your finger on the pulse and understand who the athletes are––which ones are capturing the public attention––so it’d be 38 The Olympic producers foolish not to pay attention to that.

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