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Additional resources for Mass Communication Theory: Foundations, Ferment, and Future, 6th Edition (Wadsworth Series in Mass Communication and Journalism)

Sample text

Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Chapter 1 Understanding and Evaluating Mass Communication Theory THINKING about THEORY TRUE VALUES: A DEEPER LOOK As we’ve seen, different communication theorists deal differently with the role of values in the construction of their ideas. Inasmuch as they model their research on that of those who study the physical world, postpositivists would ideally like to eliminate values from their inquiry.

LOL! Why does our society seem to have greater difficulty accepting the theories and findings of social scientists, those who apply logic and observation—that is, science—to the understanding of the social world, rather than the physical world? Why do we have more trust in the people who wield telescopes and microscopes to probe the breadth of the universe and the depth of human cells but skepticism about the tools used by social observers to probe the breadth of culture or the depth of human experience?

Why or why not? What about the amount of time they spend networking? What about networkers’ gender? Does that play a factor? Where do they access these sites? Why would middle-aged people be such heavy users of a new technology almost ritualistically identified with the young and hip?

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