Litigation-PR: Alles was Recht ist: Zum systematischen Stand by Lars Rademacher, Alexander Schmitt-Geiger, Alice Schwarzer, PDF

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Additional resources for Litigation-PR: Alles was Recht ist: Zum systematischen Stand der strategischen Rechtskommunikation

Sample text

Another development is what I call the “David Boies” tactic. David Boies, as you may know, is among the most famous lawyers in the United States. He was the lead attorney on Bush v. Gore, the Microsoft antitrust trial and, more recently, the California litigation over the right to same sex marriages. As good a lawyer as Mr. Boies is, he is increasingly brought into high-profile cases for the public relations impact of having America’s most famous attorney at your side. When David Boies speaks, people listen.

Die Folge: Mit einem Reputationsschaden für den CEO geht immer auch ein Reputationsverlust für das Unternehmen einher. Reputationsverluste schlagen sich auch im Aktienkurs börsennotierter Unternehmen nieder. Wie empfindlich der Kurs auf schwebende rechtliche Anschuldigungen und mangelnde Kommunikation reagiert, demonstrieren die großen Wirtschaftsprozesse der letzten Jahre und die daraus resultierenden Kursverluste (vgl. Haller 1999: 72; Wilmes 2006: 82). Da die Anerkennung des Unternehmens in den meisten Fällen an das Ansehen der Topkader geknüpft ist, kommt es zu einer personalisierten Verantwortungszu- 34 Ines Heinrich schreibung (vgl.

Not only Internet publications, but also social media outlets like Facebook, Twitter and blogs have made it easier than ever for Internet users to attain and react to information as legal stories develop. In the end, a legal victory is not worth much if during the process of litigation, a company’s image, character and reputation is destroyed through negative media attention. 1. The History of Litigation Public Relations in the United States Litigation public relations in the United States, especially in the context of civil, rather than criminal cases, is still a relatively young field.

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