By Jesse Drew
ISBN-10: 0415659329
ISBN-13: 9780415659321
The previous few many years have helped dispel the parable that media should still stay pushed by way of high-end execs and industry percentage. This publication places ahead the concept that of "communications from under" unlike the "globalization from above" that characterizes many new advancements in foreign association and media practices. by means of reading the social and technological roots that effect present media evolution, Drew permits readers to appreciate not just the Youtubes and Facebooks of this present day, yet to count on the trajectory of the applied sciences to return.
Beginning with a glance on the inherent weaknesses of the U.S. broadcasting version of mass media, Drew outlines the early Sixties and Seventies experiments in grassroots media, the place artists and activists started to re-engineer digital applied sciences to focus on neighborhood groups and underserved audiences. From those neighborhood initiatives emerged nationwide and foreign communications initiatives, growing creation versions, social networks and citizen expectancies that will problem conventional technique of digital media and cultural construction. Drew’s standpoint places the social and cultural use of the person on the middle, now not the actual media shape. hence the constitution of the ebook specializes in the neighborhood, the nationwide, and the worldwide hope for communications, whatever the means.
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Additional resources for A Social History of Contemporary Democratic Media
Example text
As in most bombing attacks, central strategic nerve centers of military communications become prime targets. With its reliance on central computing centers, the United States would be particularly susceptible to a disabling computer attack. The solution suggested by the Request for Proposals required the ability to access these computing systems from 26 A Social History of Contemporary Democratic Media anywhere—perhaps, for example, a computer center in an underground bunker in Colorado could be accessed by military authorities from other military outposts in Virginia; Washington, DC; or California.
As in most bombing attacks, central strategic nerve centers of military communications become prime targets. With its reliance on central computing centers, the United States would be particularly susceptible to a disabling computer attack. The solution suggested by the Request for Proposals required the ability to access these computing systems from 26 A Social History of Contemporary Democratic Media anywhere—perhaps, for example, a computer center in an underground bunker in Colorado could be accessed by military authorities from other military outposts in Virginia; Washington, DC; or California.
Though media conglomerates seem stronger than ever, and fewer and fewer corporations own greater and greater shares of mass media, inroads made by democratic media have slowly encroached on the traditional portion of their once-stable mass audience. Like the once-mighty Soviet superpower, the outward strength of the multinational media conglomerates belies the hollowing out of their structure, the weakening of their sinews, the overextension of their reach, and the disillusionment of their audiences.
A Social History of Contemporary Democratic Media by Jesse Drew
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